How to Get Your Website Found on Google

23 February 2025

Search Engine Optimisation (SEO) is essential for increasing your website’s visibility on Google and attracting organic traffic. Whether you’re a small business owner or a blogger, understanding SEO basics can help you rank higher and reach more potential customers. Here’s how to get started.

1. Keyword Research

Keywords are the terms people type into Google when searching for information. Use tools like Google Keyword Planner or Ubersuggest to find relevant keywords for your niche. Focus on long-tail keywords that match user intent.

2. Optimise On-Page SEO

Ensure that your website’s content is optimised for search engines by:

  • Including keywords naturally in titles, headings, and body text.
  • Writing compelling meta titles and descriptions.
  • Using proper header tags (H1, H2, H3) to structure your content.
  • Adding alt text to images for better accessibility and SEO.

3. Improve Website Speed and Mobile Friendliness

Google favours fast-loading websites that provide a seamless experience across all devices. Optimise images and choose a reliable hosting provider to enhance performance. Ensure your website is mobile-responsive for better rankings.

4. Create High-Quality Content

Regularly publish informative, valuable content that answers users’ questions. Blog posts, guides, and videos can help establish your authority in your industry and improve engagement.

5. Build Backlinks

Backlinks (links from other websites to yours) signal trust and authority to Google. Gain backlinks by guest posting, collaborating with influencers, and ensuring your content is share-worthy.

6. Use Internal Linking

Linking to other pages on your website helps search engines understand your site structure and improves user navigation. Use descriptive anchor text to make links meaningful.

7. Set Up Google My Business (For Local SEO)

If you run a local business, creating and optimising a Google My Business profile and linking it to your website can improve your visibility in local searches and on Google Maps.

8. Monitor and Adjust

SEO is an ongoing process. Use tools like Google Analytics and Google Search Console to track performance, identify issues, and refine your strategy over time.

Conclusion

By implementing these SEO basics, you can improve your website’s ranking on Google and attract more visitors. Stay consistent, monitor your results, and keep refining your strategy for long-term success.


If your current website isn’t working for you, it might be time for a new one. Get in touch today and we can work together to give your business website a fresh start.

< Older Post

Recent posts

An unidentified person making a 'thumbs down' gesture.

Common Website Mistakes and How to Avoid Them

by Andrew Beard • 20 February 2025
A well-designed website is essential for any business, but common mistakes can hinder its effectiveness and drive potential customers away. Here are some of the most frequent website mistakes and how you can avoid them.
Photograph of a business owner placing a

Why Every Business Needs a Professional Website

by Andrew Beard • 17 February 2025
In today’s digital world, having a professional website is no longer a luxury - it’s a necessity. Whether you run a small local business or a larger corporation, your online presence plays a crucial role in attracting and retaining customers.